In 1909 the residents of Shiner, Texas, didn't strike gold. They struck water. And shortly thereafter, they learned that they could turn that water into some pretty tasty beer. Today, Shiner still brews every drop with the same pure artesian well water that’s wet the town’s whistle for more than a hundred years.

In the 1970s Shiner Beer's reputation began to spread beyond the town of Shiner, eventually rising to fame in the Cosmic Cowboy Capital of Austin, Texas. The beer was a hit, and a sign of things to come as Shiner would soon be enjoyed by drinkers across the country.